Project Overview

Dress For Success, is the leading global nonprofit resource for women. Dress For Success Atlanta (an affiliate of DFS) identifies and addresses real barriers to entry for women entering or returning to the workforce, offering practical solutions and ways to break them down. Despite their founding name, attire is just one of the resources they provide. Lesser known, but more robust is their workforce development program inclusive of classroom space, skills training, networking, self-branding, interview prep and more.

Their brand equity around attire and lack of knowledge sharing has hindered their expansion efforts. They needed re-fresh of their brand narrative and look/feel. They’ve upgraded their physical space, now it was time for their mental and digital space to follow. I wrote their brand story, illustrated it through a partnership presentation, created their website social strategy and graphics, as well as Gala materials.

Strategist, Designer, Writer